How to build a successful water park? This is a question that every water park investor is very concerned about! In fact, from the analysis of the current situation of China’s water park, many investors in water parks are missing in the early stage planning. Or it is blind. Generally speaking, when investing in a water park, we may need to pay attention to the following questions which investors must ask:
1. Why build a water park?
What is the original intention of investing in a water park? When investors decide to build a water park in a place, they must ask themselves this question and get a clear answer!
(1) Market demand
The location of the project site selection, is there a market demand for water parks? If there is no market demand to build such a water park, it is not likely to be successful.
(2) Cultural and travel needs
From the reality, many companies invest in building water parks. The big reason is that in addition to market demand, the other is the literary travel. This is policy-oriented. Local governments will increase investment in the CBIC, including when companies invest, they will have the appeal of the CJ project, and the water park is the best way for the CTS to cut in. Compared with other cultural tourism projects, the park has its own unique characteristics: relatively small investment, relatively short construction period, low operating costs, and short-term gathering of people. These characteristics of the water park determine that the first thing that many companies enter into the cultural tourism is the Jianshui Park.
(3) Real estate support
Many domestic water parks are developed and built by real estate companies for real estate projects. Many investors do not care whether this water park is profitable or not. The profit point is still on the real estate. In recent years, local governments have had the requirements for supporting cultural and tourism projects when the land is sold. This has made the real estate enterprises have to do the cultural tourism projects. Water parks are undoubtedly the best choice for real estate facilities.
(4) The water park is very hot!
Many private enterprises and private bosses were not originally engaged in the tourism industry or the amusement industry. They just saw or heard that the water park was popular in the summer, and the water park was so hot that it would blindly follow the trend and also be a water park. This comparison Blind choices can create investment risks.
2. Is the project site suitable for building a water park?
Is the project site suitable for building a water park? How many large-scale water parks are built? What kind of water parks are built? These questions are issues that need to be considered when planning the positioning of the water park in the early stage. The following factors should be considered:
(1) Population base
The population base represents the target market and is an important reference for the project’s future income measurement. Generally speaking, the target population of the water park refers to the clamshell population with a radius of 1.5 hours. The population base also determines the scale of the water park. If the population base is not enough, building a super large water park, the investment risk is very large. of.
(2) Meteorological conditions
Weather is one of the most important factors affecting water parks. Therefore, when planning a water park, the weather conditions of the project site must be considered. Including calendar days above 30 °C, rainy weather in summer, temperature in the night, etc. These meteorological conditions determine the length of operation of the water park, whether it has the conditions for opening the night, whether it is built outdoor or indoor water park.
(3) Consumption level
The household consumption level of the project site directly affects the pricing policy of the future water park, and also determines the quality and grade of the water park construction.
(4) Competitors
Competitors include direct competitors and indirect competitors. Direct competitors generally refer to within 200 kilometers. Other water parks must have a comprehensive understanding and analysis of its scale, quality, equipment selection, marketing, etc. . Indirect competitors, including theme parks, parent-child parks, and marine parks, are likely to create a certain competitive relationship with future water parks.
(5) Traffic conditions
Traffic conditions refer to the accessibility of future visitors to the water park, including self-driving routes, urban public transportation (bus, subway, etc.), inter-city transportation, etc. Whether the traffic is convenient or not will directly affect the number of people entering the water park.
(6) Core competitiveness
Investors must think about the core competitiveness of the water parks to be built in the future. What are the competitive advantages compared with other water parks, especially water parks with direct market competition? In short, the core competitiveness is people. The unique advantages that I have and can fully attract the market, including unique theme culture, location advantages, reasonable equipment selection, perfect facilities, and quality services are all key factors in a successful water park.
3. What kind of water park is built?
Investors are planning to build a water park, but what kind of water park is built? How many large-scale water parks are built?
1. Classified by form:
(1) Outdoor water park
(2) Indoor water park
Indoor water parks are generally in commercial complexes and generally operate year-round, but the operating costs in winter are high and the actual market demand is too small, resulting in many indoor water parks being closed in winter or converted into parent-child parks.
(3) Integrated water park – outdoor + indoor, land + water
The comprehensive water park refers to both outdoor and indoor parts, and some are land parks and water parks, including water parks such as the Fonte and Happy Valley series of water parks.
(4) Hot spring water park – water park combined with hot spring
The hot spring water park is a cross-border water park that combines water parks and hot springs in recent years. Using the characteristics of hot springs and the characteristics of water parks, these two different seasons and different forms of water parks are combined. It can solve the problem of idle winter in the outdoor water park and solve the problem of no business in the hot spring. This new attempt has yet to be tested by the market.
2, according to consumption patterns
(1) Urban leisure and entertainment
Urban recreational water parks generally refer to the city’s main consumer groups, which are local residents and belong to the city for local residents’ leisure and entertainment services.
(2) Travel vacation type
Tourism and holiday water parks generally have a certain distance from major cities, and most consumers have accommodation needs. According to the characteristics of its projects, it is divided into hot spring resort type, coastal resort type, and tourism destination type.
Why do you have to figure out which water park to build when planning? It depends on the future selection of facilities, equipment selection and related supporting facilities for the water park. The target market covered by the water park determines the scale of the water park. In a city with a population of 10 million people, you can build a large or super large water park (covering more than 200 acres), while the water in the fourth and fifth tier cities It is more appropriate to recommend a scale of 60-120 mu. Of course, indoor water parks are not in this category.
4. Is there a professional talent team?
Creating a successful water park must be inseparable from a professional talent team. Many water park investors are cross-border and have no operational experience in this area. From project planning and positioning, planning and design, construction and construction, operation preparation, marketing, and opening operations, all need to have a professional team to check, professional talent team can minimize investment risks and increase the possibility of successful project operation. .
Where does the professional operation team come from? There are generally two ways. One is that the investors set up their own management team. From the perspective of long-term development, investors are advised to set up a management team. Self-organizing the management team must hire people with rich management experience in the industry. The main management must be those who have more than 3 years experience in water park operation and management.
The second is to hire professional operation consultants. There are more companies and companies like this, but you must choose the companies and teams with experienced experience and success stories in this industry. Successful operation and lay a good foundation.